The problem with contractor websites

Most contractor websites are one of two things: a free template site that barely shows up in search, or an expensive custom build from a marketing agency that charges $200/month and won't let you edit anything yourself. Meanwhile, every homeowner in your service area is typing "roofer near me" into their phone, and the contractors who show up first get the calls.

What LiteFrame does differently

Service area pages that rank locally

Use the SEO Generator to create pages for every city and service combination you cover. "Roof Repair Troy MI," "Gutter Installation Sterling Heights," "Emergency Plumber Macomb County." Each page gets unique content, LocalBusiness schema, and proper heading structure. SearchLab then monitors how each page performs against the competitors ranking for those terms.

Lead forms that work while you're on a job

The form builder creates quote request forms with the fields you need: service type, address, timeline, description, photo upload. Every submission is stored as a lead with timestamps and the page it came from. When you check your phone at lunch, the leads are there with everything you need to call back. Email notifications fire the moment someone submits.

Mobile-first performance

Your customers are searching on their phones. A site that takes 3 seconds to load on a cell connection loses the job to the contractor whose site loaded instantly. LiteFrame pages are static HTML. Under 100ms. The person searching "emergency plumber" at 10pm with a burst pipe isn't going to wait for a slow website.

Project gallery and blog

Use collections to build a project gallery: before/after photos, project description, service type, location. Each project becomes its own page with its own SEO value. Blog posts about seasonal tips, maintenance advice, or project showcases add content that ranks for long-tail searches and builds trust with potential customers.

Easy enough that you can update it yourself

You don't need to call anyone to add a new service, update your hours, or post a project photo. The visual editor is click and type. If your office manager can use email, they can update the website. No monthly retainer for basic content changes.